Jonathan Adams CA (SA) - Director and Founder of Redsand Advisory

Our values

At Redsand Advisory, it is our values that define us as a future leader in the professional service industry. It is these deeply entrenched core values that ensure that our clients receive service of the highest standard, which adds value to their business, and is provided in a manner that demonstrates the highest commitment to ethics and integrity. The values that make us who we are:

  • Integrity
  • Determination
  • Excellence

About our business

Redsand Advisory is a professional services company based in South Africa which offers a wide range of accounting, tax and financial advisory services. The company is focussed on providing innovative and value adding services to clients of all sizes across Southern Africa.

Redsand Advisory was formed in 2014 with a vision to become one of the preeminent professional service providers in Southern Africa. The Company is headed up by its founder, Jonathan Adams, a qualified Chartered Accountant.

Having gained extensive experience in Financial Reporting and Control throughout his career with top-tier companies, Jonathan left his position as Assistant Vice President at Barclays Africa to form Redsand Advisory.

What we do

Instead of working for our clients, our approach at Redsand Advisory is to work with our clients to deliver accounting, tax and financial advisory services that add value and exceed their expectations. Our services can be tailored to meet our individual client's needs and unique challenges and help them optimize performance and drive success in their business.

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